SEE WHAT YOUR CUSTOMERS FEEL
ENSURE THE BEST CUSTOMER EXPERIENCE OF YOUR CONTENT, PRODUCT OR DESIGN.
HARNESS THE POWER
OF ADVANCED TECHNOLOGY
TEST YOUR PRODUCTS AND SERVICES TO UNDERSTAND THEIR TRUE PSYCHOLOGICAL IMPACT.
GAIN DEEPER INSIGHT INTO WHAT YOUR CUSTOMERS INTUITIVELY NEED AND WANT.
DISCOVER WHAT REALLY MATTERS
TO YOUR AUDIENCE
TRACK AND MEASURE REAL-TIME CUSTOMER REACTIONS TO YOUR CAMPAIGN, PRODUCT OR SERVICE.
GET CLEAR ANSWERS TO MAXIMIZE EFFECTIVENESS AND DRIVE LASTING BEHAVIORAL CHANGE.
ADVERTISING CAMPAIGNS
What message does your advertisement convey?
Which advertising slogan works best?
Which creative agency pitch is best for your campaign?
Which TV program is best suited for your advertisement?
WEB, PRODUCT & PACKAGING DESIGN
Which elements of the design engage and convert effectively?
Which elements of the customer journey drive churn or lost sales?
Is your content, packaging, or product design intuitive and pleasant to use?
How can you make your design more user-friendly and more effective?
BEHAVIOR CHANGE CAMPAIGNS
What are the behavioral drivers to be addressed?
What is the conversion pathway of your target group?
Which conversion steps should be targeted, when and how?
How can you measure the success of your campaign?
PRODUCT AND PRICE
What do customers really think and feel about your product?
What is the optimal customer journey for your product?
What is the best price architecture for your product line?
How can you present your product’s benefits and price most effectively?
BRANDING
What emotions and associations does your brand evoke?
What are the strong and weak points in your branding strategy?
Which celebrities are best to represent your brand?
Association with which other brands can boost your brand?
WORLD-CLASS EXPERTISE
MERGING SCIENCE WITH BUSINESS
MORE THAN JUST A PRODUCT.
World-class research
Empowered with new clarity and insight, you can validate your assumptions, optimize your marketing and product development, make informed decisions, and drive higher sales.
Experienced Team
Our team combines decades of cognitive psychology, neuroscience and behavioral economics with business experience gathered at industry-leading global companies.
Practical insights
We combine physiological methods such as EEG and eyetracking with proprietary behavioral tests. We produce clear visualizations and actionable recommendations that you can apply with ease.
Tailored solutions
Our thoughtful designs fit your target audience precisely and yield statistically robust, objective and reliable data.